Astfel, profesionistii in marketing participanti la "Keep in shop. Stiinta loializarii" vor putea testa potentialul tehnologiei RFID Marketing oferite in Romania exclusiv de Wave Division, in cadrul demonstratiei practice care va avea loc, in premiera, in timpul evenimentului. La sosire, participantii la conferinta se inregistreaza cu contul de Facebook si vor primi cate un token cu ajutorul caruia vor putea posta pe pagina proprie cateva mesaje presetate. Postarea se face prin simpla apropiere a tokenului de un terminal care contine respectivele mesaje, active la anumite momente de timp.

Prin propagarea mesajelor pe paginile de Facebook ale participantilor la conferinta Keep in Shop si ale prietenilor lor se realizeaza o comunicare targetata, rapida si comoda a unor mesaje de marketing. La finalul conferintei vom observa puterea acestui nou instrument de marketing disponibil in Romania.

Conferinta Keep in shop beneficiaza de participarea unor reputati specialisti in marketing in calitate de speakeri: Andreea Mihai – directorul de marketing al Carrefour Romania, Cristina Miclea – directorul de marketing al Albalact, Marilena Cirsteanu – responsabil serviciu card Cora, Veronica Tarara, key account manager Tassimo la Mondelez Romania, Monica Frumosu – customer marketing manager laundry category la Unilever, Anna Popa – business development director la Wave Division, Georgiana Manea – senior client service la ISRA Center, Madalina Balaban – blogger si social media manager la Infinit Solutions, Dan Laszlo – client service partner la MPC Trade Marketing Services, Mihnea Tullea – PR & communication coordinator la Wave Division.

Conferinta „Keep in shop. Stinta loializarii” este sprijinita de partenerii principali Carrefour, Unilever si brandurile sale – Algida, Rama, Delma, Delikat, Dero, Dove, Coccolino si Domestos – Mondelez Romania si brandurile sale – Tassimo, BelVita, Milka, Barni, Oreo, Tuc, Grany, Jacobs, Poiana – precum si de partenerii Albalact si Zuzu, MPC Trade Marketing Services, Eco-Rom Ambalaje, Wave Division, RFID Marketing powered by Wave Division si Edenred. Parteneri media sunt IQads, Smark, HotNews, AdPlayers si Virtual Cards.